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Simon & Schuster Ltd Paperback English

Building Strong Brands

By David A. Aaker

Regular price £10.99 £9.34 Save 15%
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15% off

Simon & Schuster Ltd Paperback English

Building Strong Brands

By David A. Aaker

Regular price £10.99 £9.34 Save 15%
Unit price
per
 
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Product description

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

Specifications

Product ID / ISBN / EAN 9781849830409
Publisher Simon & Schuster Ltd
Format Paperback
Condition New
Language English
Publication Date 29 Apr 2010
Number of Pages 400
Width 13.1 cm
Height 19.6 cm
Depth 2.6 cm