Kogan Page Ltd Paperback English
Community Building for Marketers
How to Connect, Engage and Foster Growth
By Areej AbuAli
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Looking to harness the power of brand communities to boost engagement and loyalty?SHORTLISTED: Business Book Awards 2026 - Sales & MarketingCommunity Building for Marketers is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships from expert Areej AbuAli. You'll learn how to: - Develop and implement a clear vision, mission and set of values for your community- Apply principles to start, grow and sustain engaged brand communities- Define success metrics tailored to your business goals and community type- Learn from real-world examples including Buffer, Sanity and The TEFL Org- Optimize community marketing to transform customers into active brand advocatesFilled with actionable tools and expert insights, this book empowers you to lead community initiatives that enhance brand loyalty and drive long-term business growth. Themes include: Community marketing, brand engagement, customer loyalty, marketing strategy, real-world examples, career growth
Looking to harness the power of brand communities to boost engagement and loyalty?SHORTLISTED: Business Book Awards 2026 - Sales & MarketingCommunity Building for Marketers is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships from expert Areej AbuAli. You'll learn how to: - Develop and implement a clear vision, mission and set of values for your community- Apply principles to start, grow and sustain engaged brand communities- Define success metrics tailored to your business goals and community type- Learn from real-world examples including Buffer, Sanity and The TEFL Org- Optimize community marketing to transform customers into active brand advocatesFilled with actionable tools and expert insights, this book empowers you to lead community initiatives that enhance brand loyalty and drive long-term business growth. Themes include: Community marketing, brand engagement, customer loyalty, marketing strategy, real-world examples, career growth