Kogan Page Ltd Paperback English
Data-Driven Personalization
How to Use Consumer Insights to Generate Customer Loyalty
By Zontee Hou
Product description
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
Specifications
| Product ID / ISBN / EAN | 9781398614604 |
|---|---|
| Publisher | Kogan Page Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 3 May 2024 |
| Number of Pages | 280 |
| Width | 23.4 cm |
| Height | 15.7 cm |
| Depth | 1.7 cm |