Product description
With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.
Specifications
| Product ID / ISBN / EAN | 9781009209007 |
|---|---|
| Publisher | Cambridge University Press |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 21 Dec 2023 |
| Number of Pages | 322 |
| Width | 25.4 cm |
| Height | 17.8 cm |
| Depth | 1.5 cm |