Product description
A thorough insight into the core marketing concepts using real-life examples.
Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on r
Specifications
| Product ID / ISBN / EAN | 9781292429533 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 3 Mar 2023 |
| Number of Pages | 384 |
| Width | 26.6 cm |
| Height | 19.5 cm |
| Depth | 1.8 cm |