SAGE Publications Ltd Paperback English
Global Marketing and Advertising
Understanding Cultural Paradoxes
Product description
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Specifications
| Product ID / ISBN / EAN | 9781529732504 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 2 Nov 2021 |
| Number of Pages | 528 |
| Width | 23.2 cm |
| Height | 18.7 cm |
| Depth | 3.1 cm |