Kogan Page Ltd Paperback English
Innovative B2B Marketing
New Models, Processes and Theory
By Simon Hall
Product description
Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.
Specifications
| Product ID / ISBN / EAN | 9781398604766 |
|---|---|
| Publisher | Kogan Page Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 3 Aug 2022 |
| Number of Pages | 376 |
| Width | 15.8 cm |
| Height | 23.4 cm |
| Depth | 0.7 cm |