Kogan Page Ltd Paperback English
Luxury Marketing
Develop Innovative Marketing Strategies for Luxury Brands
By Kent Le
Product description
Use this postgraduate textbook to gain understanding of the key topics with luxury marketing and key strategies used to market and promote both traditional and emerging luxury brands.
Specifications
| Product ID / ISBN / EAN | 9781398624054 |
|---|---|
| Publisher | Kogan Page Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 3 Feb 2026 |
| Number of Pages | 336 |
| Width | 17.0 cm |
| Height | 23.8 cm |
| Depth | 2.3 cm |