Product description
Gain insight into the key concepts, techniques and applications of marketing communications
Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practition
Specifications
| Product ID / ISBN / EAN | 9781292737225 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 15 Apr 2025 |
| Number of Pages | 560 |
| Width | 26.6 cm |
| Height | 19.5 cm |
| Depth | 2.5 cm |