Product description
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.
Specifications
| Product ID / ISBN / EAN | 9781041106234 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 11 Feb 2026 |
| Number of Pages | 304 |
| Width | 13.0 cm |
| Height | 19.9 cm |
| Depth | 2.0 cm |