SAGE Publications Ltd Paperback English
Marketing Management
A Customer-Centric Approach
By Fred Selnes
Product description
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
Specifications
| Product ID / ISBN / EAN | 9781529624243 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 28 Nov 2024 |
| Number of Pages | 360 |
| Width | 19.0 cm |
| Height | 24.5 cm |
| Depth | 2.1 cm |