SAGE Publications Ltd Paperback English
Marketing Planning & Strategy
A Practical Introduction
By John Dawes
Product description
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
Specifications
| Product ID / ISBN / EAN | 9781529760132 |
|---|---|
| Publisher | SAGE Publications Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 28 Sep 2021 |
| Number of Pages | 296 |
| Width | 23.2 cm |
| Height | 18.6 cm |
| Depth | 2.2 cm |