Product description
For undergraduate and graduate courses in marketing research.
An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing manage
Specifications
| Product ID / ISBN / EAN | 9781292265636 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 6 May 2019 |
| Number of Pages | 888 |
| Width | 21.7 cm |
| Height | 27.5 cm |
| Depth | 2.7 cm |