Taylor & Francis Ltd Paperback English
Primal Marketing
Evolutionary Secrets for Higher-Impact Marketing Strategies
Product description
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.
Specifications
| Product ID / ISBN / EAN | 9781041149057 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 16 Jul 2026 |
| Number of Pages | 194 |
| Width | 23.4 cm |
| Height | 15.5 cm |
| Depth | 1.3 cm |