Kogan Page Ltd Paperback English
Principles of Marketing Analytics
Understand Data-Driven Decision-Making
Product description
Learn how to analyse key business data and create new marketing opportunities. with this textbook for undergraduate students
Specifications
| Product ID / ISBN / EAN | 9781398623279 |
|---|---|
| Publisher | Kogan Page Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 3 Feb 2026 |
| Number of Pages | 392 |
| Width | 24.1 cm |
| Height | 17.1 cm |
| Depth | 2.5 cm |