Product description
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of stude
Specifications
| Product ID / ISBN / EAN | 9781292354996 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 30 Jul 2020 |
| Number of Pages | 552 |
| Width | 26.9 cm |
| Height | 20.0 cm |
| Depth | 2.1 cm |