Kogan Page Ltd Paperback English
Responsible Marketing
How to Create an Authentic and Inclusive Marketing Strategy
By Lola Bakare
-
WINNER: Axiom Business Book Award 2026 - Bronze Medal, Advertising/Marketing/PRDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political ChangeFINALIST: Goody Business Book Award 2025 - Marketing - Digital MarketingFINALIST: National Indie Excellence Awards 2026 - Sales & MarketingSet your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
WINNER: Axiom Business Book Award 2026 - Bronze Medal, Advertising/Marketing/PRDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political ChangeFINALIST: Goody Business Book Award 2025 - Marketing - Digital MarketingFINALIST: National Indie Excellence Awards 2026 - Sales & MarketingSet your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.