Kogan Page Ltd Paperback English
Social First Brands
How Modern Brands Create Community, Loyalty, and Growth
By Tom Miner
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WINNER: Independent Press Award 2026 - Social MediaHow can you build a social media strategy that outlasts trends and delivers real impact?Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair. By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value. You will learn how to:- Develop a bespoke social media strategy aligned with brand principles- Build communities that foster loyalty and advocacy- Define and apply a distinctive, consistent brand personality online- Optimize content to resonate across audiences and platformsWith detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact. Themes include: strategy, principles, social media optimization, brand personality, audience engagement, community building
WINNER: Independent Press Award 2026 - Social MediaHow can you build a social media strategy that outlasts trends and delivers real impact?Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair. By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value. You will learn how to:- Develop a bespoke social media strategy aligned with brand principles- Build communities that foster loyalty and advocacy- Define and apply a distinctive, consistent brand personality online- Optimize content to resonate across audiences and platformsWith detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact. Themes include: strategy, principles, social media optimization, brand personality, audience engagement, community building