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Taylor & Francis Ltd Paperback English

Sustainable Brand Leadership

How to Build a Lasting Legacy

By Ian P. Buckingham

Regular price £35.99
Unit price
per

Taylor & Francis Ltd Paperback English

Sustainable Brand Leadership

How to Build a Lasting Legacy

By Ian P. Buckingham

Regular price £35.99
Unit price
per
 
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  • Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures. It addresses the worrying disconnection between organizations and their wider trading environment, including community and natural world.
Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures. It addresses the worrying disconnection between organizations and their wider trading environment, including community and natural world.