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Troubador Publishing Hardback English
The Anatomy of Humbug
How to Think Differently About Advertising
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Product description
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Specifications
| Product ID / ISBN / EAN | 9781784621926 |
|---|---|
| Publisher | Troubador Publishing |
| Format | Hardback |
| Condition | New |
| Language | English |
| Publication Date | 28 Feb 2015 |
| Number of Pages | 256 |
| Width | 14.4 cm |
| Height | 21.9 cm |
| Depth | 2.3 cm |