Kogan Page Ltd Paperback English
Using Behavioral Science in Marketing
Drive Customer Action and Loyalty by Prompting Instinctive Responses
By Nancy Harhut
Product description
Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.
Specifications
| Product ID / ISBN / EAN | 9781398606487 |
|---|---|
| Publisher | Kogan Page Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 3 Aug 2022 |
| Number of Pages | 288 |
| Width | 15.6 cm |
| Height | 23.4 cm |
| Depth | 2.0 cm |