Taylor & Francis Ltd Paperback English
Value First, Then Price
Building Value-Based Pricing Strategies
Edited by Andreas Hinterhuber
Product description
Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.
Specifications
| Product ID / ISBN / EAN | 9781032012124 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 28 Dec 2021 |
| Number of Pages | 272 |
| Width | 17.5 cm |
| Height | 24.5 cm |
| Depth | 2.0 cm |