Product description
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential.
Specifications
| Product ID / ISBN / EAN | 9781041193302 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 13 Apr 2026 |
| Number of Pages | 194 |
| Width | 23.4 cm |
| Height | 15.6 cm |
| Depth | 1.5 cm |