15% off
John Wiley & Sons Inc Paperback English
Adweek Copywriting Handbook – The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America′s Top Copywriters
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Save 15%
Product description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Specifications
| Product ID / ISBN / EAN | 9780470051245 |
|---|---|
| Publisher | John Wiley & Sons Inc |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 2 Jan 2007 |
| Number of Pages | 368 |
| Width | 19.3 cm |
| Height | 23.2 cm |
| Depth | 1.9 cm |