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A multi-disciplinary fashion, jewelry and industrial design practice, AMBUSH is the brainchild of Korean-American designer YOON and Japanese-Korean performing artist VERBAL. Founded in Tokyo in 2008, AMBUSH first gained notoriety for creating the POW! line of rings and pendants, a design heavily indebted to American pop-art and manga which took the world of hip-hop by storm. Championed from the very outset by the likes of Pharrell, NIGO(R) and Colette, YOON s jewelry designs often include bold motifs as seen in collections drawn from everyday objects such as office stationery, safety pins and disposable lighters. Growing into a full fashion line that drew inspiration from sources as diverse as the DIY aesthetic of German and Swiss rock-and-roll gangs from the 1960, campy horror films, surf and skate culture, and the apocalyptic anime of the 1980s and 1990s, AMBUSH s open embrace of pop culture led to a broad and devoted following well beyond Harajuku. With Kim Jones and the late Virgil Abloh as later admirers, AMBUSH s growing list of collaborators would in time include maisons like Dior, Bulgari and Louis Vuitton, and brands such as Nike, Reebok, Converse, Sacai, Off-White, Billionaire Boys Club, Dr. Martens, and Beats by Dre.
A multi-disciplinary fashion, jewelry and industrial design practice, AMBUSH is the brainchild of Korean-American designer YOON and Japanese-Korean performing artist VERBAL. Founded in Tokyo in 2008, AMBUSH first gained notoriety for creating the POW! line of rings and pendants, a design heavily indebted to American pop-art and manga which took the world of hip-hop by storm. Championed from the very outset by the likes of Pharrell, NIGO(R) and Colette, YOON s jewelry designs often include bold motifs as seen in collections drawn from everyday objects such as office stationery, safety pins and disposable lighters. Growing into a full fashion line that drew inspiration from sources as diverse as the DIY aesthetic of German and Swiss rock-and-roll gangs from the 1960, campy horror films, surf and skate culture, and the apocalyptic anime of the 1980s and 1990s, AMBUSH s open embrace of pop culture led to a broad and devoted following well beyond Harajuku. With Kim Jones and the late Virgil Abloh as later admirers, AMBUSH s growing list of collaborators would in time include maisons like Dior, Bulgari and Louis Vuitton, and brands such as Nike, Reebok, Converse, Sacai, Off-White, Billionaire Boys Club, Dr. Martens, and Beats by Dre.