Taylor & Francis Ltd Paperback English
An Introduction to Quantitative Research Methods for Marketing
Tools and Techniques Using SPSS and R
Product description
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
Specifications
| Product ID / ISBN / EAN | 9781032525648 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 3 Jun 2025 |
| Number of Pages | 454 |
| Width | 24.6 cm |
| Height | 17.4 cm |
| Depth | 2.9 cm |