Taylor & Francis Ltd Paperback English
Brand Psychology
The Art and Science of Building Strong Brands
By Laura Busche
Product description
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
Specifications
| Product ID / ISBN / EAN | 9781032373720 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 17 Nov 2023 |
| Number of Pages | 384 |
| Width | 23.4 cm |
| Height | 15.4 cm |
| Depth | 2.9 cm |