CODICE SUPERGA

The design, innovation, and story of one of the most famous Italian brands in the world, Superga, dubbed the “People’s Shoes of Italy,” and its timeless icon, the 2750 model. In its more than a century-long history, Superga has shaped the aesthetic and functional design of sports and leisure footwear, defining the imagery of a way of life that has always kept up with the times. This book is the first-ever monograph dedicated to the world of Superga—a world made of sports, technology, innovation, design, leisure, nature, and fashion beyond fashion. Images, memorabilia, shoes and boots, advertising campaigns, catalogs, and tidbits from the Superga archive create visual atlases that tell the story of a company that is part of Italy’s national history and international culture. “Born as a tennis shoe, perfectly interpreting the elegance of the white uniform on the court, the 2750 has become a legendary shoe: timeless, versatile, transcending epochs, generations, and fashion fads, thanks to its design and the clarity of its shape,” writes Maria Luisa Frisa in the foreword. The book explores Superga in relation to Italy’s industrial and cultural history and also in the light of its influence on society and ways of life over time.