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MIT Press Ltd Hardback English

Customer Portfolio Management

Creating Value with a Large Leaky Bucket of Customers

By Fred Selnes

£27.00
Cover image for 9780262049627 - Customer Portfolio Management
Cover image for 9780262049627 - Customer Portfolio Management

MIT Press Ltd Hardback English

Customer Portfolio Management

Creating Value with a Large Leaky Bucket of Customers

By Fred Selnes

£27.00
 
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  • How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.