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Biteback Publishing Hardback English
Eight Words That Changed The World
A Modern History of the Election Slogan
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Eight Words That Changed the World reveals why some words resonate deeply while others fall flat and how their use shapes political outcomes. A single word can mean the difference between victory and failure - and the right words deployed at the right time hold the key to power.
Eight Words That Changed the World reveals why some words resonate deeply while others fall flat and how their use shapes political outcomes. A single word can mean the difference between victory and failure - and the right words deployed at the right time hold the key to power.