Taylor & Francis Ltd Paperback English
Essentials of Pricing Analytics
Tools and Implementation with Excel
By Erik Haugom
Product description
This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.
Specifications
| Product ID / ISBN / EAN | 9781032989778 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 23 Feb 2026 |
| Number of Pages | 288 |
| Width | 24.6 cm |
| Height | 17.4 cm |
| Depth | 2.0 cm |