Product description
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
Specifications
| Product ID / ISBN / EAN | 9781789242300 |
|---|---|
| Publisher | CABI Publishing |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 19 Mar 2020 |
| Number of Pages | 256 |
| Width | 19.0 cm |
| Height | 24.7 cm |
| Depth | 1.2 cm |