Everyday Glamour

A glorious celebration of Horrockses, the much-loved fashion brand that brought design, style and color to post-war Britain. Horrockses was the post-war British fashion brand that led the ready-to-wear market, empowered women designers, and integrated avant-garde artistic ideas into its textile designs, transforming everyday clothing into wearable art. Based in Lancashire, Horrockses Fashions made stylish garments accessible to women from all walks of life – from factory workers to royalty. Famously, in 1953–54 Queen Elizabeth II packed Horrockses cotton dresses for her Commonwealth tour. Their full-skirted dresses used colorful textile prints, with floral, geometric, or avant-garde designs by artists including Eduardo Paolozzi or Graham Sutherland, and empowered women designers such as Joyce Badrock too. Everyday Glamour is led by fashion historian and curator Scott Schiavone, with an introduction by renowned design historian Christine Boydell. Five more experts – Lisa Mason, Paige Blake, Matthew Storey, Liz Tregenza, and Nadine Coyne – discuss the brand's origins, impact, and its appeal to vintage fashion followers today. Everyday Glamour is published to mark the 80th anniversary of the first collection and a major exhibition at The Harris – showcasing the world’s largest Horrockses collection.