Product description
Global Marketing is a clear and comprehensive guide for undergraduate and postgraduate students seeking a deep understanding of international marketing.
It helps students analyze, select, and evaluate conceptual frameworks for effective decision-making, develop and implement market-responsive strategies, achieving global competitiveness.
Specifications
| Product ID / ISBN / EAN | 9781292440811 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 7 Aug 2025 |
| Number of Pages | 672 |
| Width | 19.6 cm |
| Height | 26.3 cm |
| Depth | 3.4 cm |