Global Strategy

Global Strategy helps students make sense of strategy in a world shaped by uncertainty, disruption, and interdependence. Rather than treating strategy as a fixed plan, the book presents it as a process of judgement, interpretation, and coordinated action. Organised into five clear thematic parts, Global Strategy guides students from core strategic concepts through environmental analysis, strategic choice, international reach, governance, and implementation. Integrating key frameworks with critical perspectives, contemporary debates, learning activities, and global examples, Global Strategy equips students with the tools to analyse real organisational challenges and develop context sensitive strategic thinking for today’s global marketplace.