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Orion Publishing Co Hardback English

Happy Trails

Andrew Lauder's Charmed Life and High Times in the Record Business

By Andrew Lauder

Regular price £22.00 £18.70 Save 15%
Unit price
per
15% off

Orion Publishing Co Hardback English

Happy Trails

Andrew Lauder's Charmed Life and High Times in the Record Business

By Andrew Lauder

Regular price £22.00 £18.70 Save 15%
Unit price
per
 
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  • Andrew Lauder is one of British record business's most significant and highly influential figures but outside the music industry few people will probably know his name. He's always retained a fan's perspective which, combined with an exceptional knowledge of music, meant he was at ease around musicians and never happier than spending time with them. During the later '60s and throughout the '70s in particular (working at the legendary United Artists), he had a knack of being one step ahead of the next trend. In hindsight it's easy to identify the changing eras in music but underground music, pub rock and punk in Britain, for example, evolved quite seamlessly and it was visionaries like Andrew who, instinctively, saw what was coming and helped bring about those transitions. He was ahead of the game in other ways too; pioneering a more creative way of marketing and promoting records and revolutionising the way catalogue was organised and presented. This is his story.
Andrew Lauder is one of British record business's most significant and highly influential figures but outside the music industry few people will probably know his name. He's always retained a fan's perspective which, combined with an exceptional knowledge of music, meant he was at ease around musicians and never happier than spending time with them. During the later '60s and throughout the '70s in particular (working at the legendary United Artists), he had a knack of being one step ahead of the next trend. In hindsight it's easy to identify the changing eras in music but underground music, pub rock and punk in Britain, for example, evolved quite seamlessly and it was visionaries like Andrew who, instinctively, saw what was coming and helped bring about those transitions. He was ahead of the game in other ways too; pioneering a more creative way of marketing and promoting records and revolutionising the way catalogue was organised and presented. This is his story.