Pearson Education Limited Paperback English
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
By Kenneth Clow
Product description
For courses in advertising.
A study of integrated marketing communications taught through real-life application.
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches stud
Specifications
| Product ID / ISBN / EAN | 9781292411217 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 4 Aug 2021 |
| Number of Pages | 472 |
| Width | 27.6 cm |
| Height | 21.7 cm |
| Depth | 2.5 cm |