Pearson Education Limited Paperback English
Key Marketing Metrics
The 50+ metrics every manager needs to know
By Neil Bendle
Product description
Measure, manage and get the most out of your marketing.
Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most importan
Specifications
| Product ID / ISBN / EAN | 9781292360867 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 2 Mar 2021 |
| Number of Pages | 496 |
| Width | 23.4 cm |
| Height | 15.8 cm |
| Depth | 3.0 cm |