Taylor & Francis Ltd Paperback English
Market Research and Consumer Insight
Developing Professionally Researched Marketing Strategies and Campaigns
By Robin J Birn
Product description
Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.
Specifications
| Product ID / ISBN / EAN | 9781041042938 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 10 Nov 2026 |
| Number of Pages | 158 |
| Width | 17.3 cm |
| Height | 24.5 cm |
| Depth | 1.5 cm |