15% off
Arcturus Publishing Ltd Hardback English
Marketing 101
An Essential Guide to the Art of Persuasion
By John Jessup
Save 15%
Product description
Highly visual, with diagrams, pull-out features and profiles of successful marketers, a guide to marketing's key subjects reveals that marketing must be informed by commercial law, corporate finance and the global economy as well as creative. It suits students and those wanting to know how marketing can play a part in their own business.
Specifications
| Product ID / ISBN / EAN | 9781398854970 |
|---|---|
| Publisher | Arcturus Publishing Ltd |
| Format | Hardback |
| Condition | New |
| Language | English |
| Publication Date | 1 Jul 2026 |
| Number of Pages | 224 |
| Width | 22.3 cm |
| Height | 18.1 cm |
| Depth | 2.2 cm |