Taylor & Francis Ltd Paperback English
Marketing and Psychology
Understanding Customer Behaviour with the ABC Approach
By Luan Wise
Product description
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.
Specifications
| Product ID / ISBN / EAN | 9781032891149 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 22 Jan 2026 |
| Number of Pages | 264 |
| Width | 15.7 cm |
| Height | 23.3 cm |
| Depth | 1.8 cm |