Taylor & Francis Ltd Paperback English
Marketing Communications in Tourism and Hospitality
By Scott McCabe
Product description
The rapidly changing context of the modern tourism and hospitality industry has led to an increased emphasis on communications strategies in today’s digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry.
Specifications
| Product ID / ISBN / EAN | 9781138679276 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 25 Aug 2026 |
| Number of Pages | 316 |
| Width | 24.6 cm |
| Height | 18.9 cm |
| Depth | 1.9 cm |