Product description
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of tod
Specifications
| Product ID / ISBN / EAN | 9781292089584 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 24 Aug 2017 |
| Number of Pages | 960 |
| Width | 21.5 cm |
| Height | 27.5 cm |
| Depth | 3.0 cm |