Product description
Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field.
Its reader-friendly content and range of examples will arm your students wit
Specifications
| Product ID / ISBN / EAN | 9781292404813 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 24 Nov 2021 |
| Number of Pages | 608 |
| Width | 27.5 cm |
| Height | 21.6 cm |
| Depth | 3.2 cm |