Product description
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
Specifications
| Product ID / ISBN / EAN | 9781292727035 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 12 Jun 2024 |
| Number of Pages | 808 |
| Width | 27.5 cm |
| Height | 21.1 cm |
| Depth | 3.1 cm |