Cambridge University Press Paperback English
Marketing Research Methods
Quantitative and Qualitative Approaches
Product description
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
Specifications
| Product ID / ISBN / EAN | 9781108792691 |
|---|---|
| Publisher | Cambridge University Press |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 28 Jan 2021 |
| Number of Pages | 882 |
| Width | 24.5 cm |
| Height | 18.9 cm |
| Depth | 4.4 cm |