Product description
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.
Specifications
| Product ID / ISBN / EAN | 9781292725017 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 15 May 2024 |
| Number of Pages | 592 |
| Width | 19.6 cm |
| Height | 26.4 cm |
| Depth | 3.4 cm |