Bloomsbury Publishing PLC Paperback English
Mastering Type
The essential guide to typography for print and digital design
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By breaking down the study of type into a systematic progression of relationships-letter, word, sentence, paragraph, page, and screen-award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography, for both print and digital media, and for designers of all skill levels. New to this edition: - New interviews from type designers and graphic designers, including Alex Slobzheninov, Lavinia Lascaris, Harkiran Kalsi, Adonis Durado, Janine Vangool, and Kiel Mutschelknaus - More coverage of recent typeface developments, including Open Type and Variable fonts, as well as kinetic typography, projection mapping, and generative type - Updated examples and imagery throughout the book to showcase the latest designs and innovations in typography Through instruction, interviews, and real-world inspiration, Mastering Type explores the power of each typographic element-both as it stands alone and as it works with other elements-to create successful design, to strengthen your skill set, and to inspire your next project.
By breaking down the study of type into a systematic progression of relationships-letter, word, sentence, paragraph, page, and screen-award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography, for both print and digital media, and for designers of all skill levels.
New to this edition:
- New interviews from type designers and graphic designers, including Alex Slobzheninov, Lavinia Lascaris, Harkiran Kalsi, Adonis Durado, Janine Vangool, and Kiel Mutschelknaus
- More coverage of recent typeface developments, including Open Type and Variable fonts, as well as kinetic typography, projection mapping, and generative type
- Updated examples and imagery throughout the book to showcase the latest designs and innovations in typography
Through instruction, interviews, and real-world inspiration, Mastering Type explores the power of each typographic element-both as it stands alone and as it works with other elements-to create successful design, to strengthen your skill set, and to inspire your next project.