Product description
Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.
Specifications
| Product ID / ISBN / EAN | 9781292269566 |
|---|---|
| Publisher | Pearson Education Limited |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 21 Nov 2019 |
| Number of Pages | 720 |
| Width | 27.5 cm |
| Height | 21.1 cm |
| Depth | 2.5 cm |