Product description
A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.
Specifications
| Product ID / ISBN / EAN | 9781399422017 |
|---|---|
| Publisher | Bloomsbury Publishing PLC |
| Format | Hardback |
| Condition | New |
| Language | English |
| Publication Date | 17 Jul 2025 |
| Number of Pages | 240 |
| Width | 16.3 cm |
| Height | 24.0 cm |
| Depth | 2.6 cm |